Student Marketing Manager

Background

City University London is an global University committed to academic excellence with a focus on business and the professions and an enviable central London location. City’s academic range is broadly-based with world leading strengths in business; law; engineering; mathematical sciences; informatics; the arts including journalism and music; social sciences; and health sciences.

The University is in the top 5% of world universities according to the Times Higher Education World University Rankings 2010 and attracts over 21,000 students (35% at postgraduate level) from around 160 countries. City is ranked in the top 30 higher education institutions by the Times Higher 2011.

Led by the Vice-Chancellor, Professor Paul Curran, the University has embarked on a strategic transformation to strengthen its position as a leading global University.

City University London have an ambitious Vision to be within the top 2% of Universities in the World within the next five years (presently the University is in the top 5%).

This leads to the requirement for the new role of Student Marketing Manager. The post will seek to establish City University London as the number one choice for good quality applicants for Undergraduate and postgraduate courses through a combination of marketing activities and innovations through influencing course provision and the student experience.

Responsibilities

Identify sources of the most appropriate prospectus for post and under graduate students and plan the best way to combine markertng activities to their best effect in order to reach and impress. Prepare and deliver an annual plan that will provide the University with the calibre of students sought and accordance with the City vision and University aspirations Convey the benefits of a City education and experience both internally and externally.Carry out conversion activity at appropriate times during the recruitment cycleDevelop a relationship with student prospects, applicants, students and alumni to improve the application and conversion process.

Person Specification

To hold a bachelors degreeUp to date knowledge of the UK Higher Ecucation system and familiarity with the UCAS serviceKnowledge of marketing in Higher EducationExcellent interpersonal skillsProven project management skills and experience of co-ordinating complex projectsAn appetite to try new ideas and challenges to test and evaluate new activityFamiliarity with social networking site and techniques is advantageousExperience of managing other is advantageous

Additional Information

In return, we offer a comprehensive package of in-house staff training and development, and benefits that include a final-salary pension scheme.

Actively working to promote equal opportunities and diversity.

For more information and to apply, click on the link below.

Closing date: 17 October 2011

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